Yichang updates its city slogan
2023-05-09 19:05:26
By Tan Maolin, Yichang International Communication Studio
The launch ceremony for the 2023 Yichang City Brand Promotion Week was held on May 9. Yichang’s updated slogan - Yichang, the electrifying city - was officially revealed.
"Branding for a Better Yichang" as the theme, the Brand Promotion Week is sponsored by China City News of People's Daily and Hubei - Yichang Municipal Government, and organized by the Publicity Department of the CPC Yichang Municipal Committee and Yichang City Branding and Communication Leading Group Office.
The action to set up the week of China Brand Day as Yichang City Branding Week was selected as one of the top 10 innovative cases of national city branding.
The 2023 National Prefectural Communication Index was released at the launch ceremony. Yichang was promoted to No.14 on the National Top 100 Cities in City Communication (prefecture-level cities).
Since last year, Yichang has been systematically promoting the city branding and communication project, with an effort to raise the city’s value and awareness around both the country and the world.
Zhou Zhengying - Minister of the Publicity Department of the CPC Yichang Municipal Committee - said that Yichang will continue to implement the city branding and communication project, make good use of the world-class Three Gorges, world-class engineering and world-class culture, with a view of finding the right path toward building a "world-class Yichang.”
The launch ceremony for the 2023 Yichang City Brand Promotion Week was held on May 9. Yichang’s updated slogan - Yichang, the electrifying city - was officially revealed.
"Branding for a Better Yichang" as the theme, the Brand Promotion Week is sponsored by China City News of People's Daily and Hubei - Yichang Municipal Government, and organized by the Publicity Department of the CPC Yichang Municipal Committee and Yichang City Branding and Communication Leading Group Office.
The action to set up the week of China Brand Day as Yichang City Branding Week was selected as one of the top 10 innovative cases of national city branding.
The 2023 National Prefectural Communication Index was released at the launch ceremony. Yichang was promoted to No.14 on the National Top 100 Cities in City Communication (prefecture-level cities).
Since last year, Yichang has been systematically promoting the city branding and communication project, with an effort to raise the city’s value and awareness around both the country and the world.
Zhou Zhengying - Minister of the Publicity Department of the CPC Yichang Municipal Committee - said that Yichang will continue to implement the city branding and communication project, make good use of the world-class Three Gorges, world-class engineering and world-class culture, with a view of finding the right path toward building a "world-class Yichang.”
