Popularity of coffee rises in Yichang

2024-11-26 18:11:39
By Xia Wanting,Tian Dongming also contributed to this article.

In Yichang, both its bustling city and tranquil countryside are seeing a rising popularity for coffee.

Imagine sipping a cup of coffee under blue skies and white clouds, with lush greenery providing shade, all set against the Gezhouba Dam and Yichang's urban skyline. Alternatively, picture enjoying a cup surrounded by tropical cacti and the sounds of chirping birds in a serene valley.

Coffee shops "Shan Feng" and "Shan Ka Ka" have quickly become popular hotspots among young people on social media. “I think both coffee shops have beautiful environments and are great for taking photos. So my friend and I came here specifically to enjoy,” said Liu Jing, a customer capturing moments at Shan Ka Ka Coffee Shop.

Shan Feng Coffee Shop

Shan Ka Ka Coffee Shop

“Shan Feng” refers to the mountain wind. Tan Zhiling, the manager of Shan Feng Coffee, said: “We began trial operation on October 1. At our peak, we had to serve 150 tables a day. It has become common for customers to wait for a seat.”

“Shan Ka Ka” means a coffee shop located in a mountain village. Zhang Nili, the manager of Shan Ka Ka Coffee, said: “We also opened on October 1, and the number of customers exceeded our expectations. Initially, we only considered coffee as a side business, but now it’s almost catching up to our main design business.”
Tourists are taking photos at Shan Ka Ka Coffee Shop.
 
Wang Jun, director of the Cultural and Tourism Bureau of Dianjun District, said, “The integration of rural coffee shops with the cultural and tourism industry provides a one-stop cultural and tourism experience for consumers. This helps connect urban and rural areas and boosts rural revitalization.”

In August, singer Miriam Yeung praised Yichang coffee on social media ahead of her concert, making "Ri Bai Coffee Shop" widely known. Manager Wu Yi said: “Every cup of our coffee is hand-grinded and high-quality. After media coverage, our shop set a sales record of over 300 cups in a single day. We even ran out of ice and had to close online orders just to have time for a meal.”
 
Ri Bai Coffee Shop
 
“Huaji” means the tracks of flowers. Last winter, Huaji Coffee Shop drew young people seeking photo opportunities by using snow machines to create a snowfall atmosphere. The shop's manager, Zhao Xiaofeng, said: “Our shop has a large space and many private rooms, we hope to offer customers a ‘third space’.”
 
Huaji Coffee Shop
 
The four coffee shops are popular but have distinct development paths and characteristics. Shan Feng Coffee and Shan Ka Ka Coffee emphasize enjoying the natural rural environment. Ri Bai Coffee focuses on quick sales, while Huaji Coffee prioritizes social spaces and photo check-ins.
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