UEFA European Championship boosts midnight snack market in Yichang
2024-06-29 20:06:55
Journalist: Yang Chunyan
Photographer: Wu Yan, Yan Xiaodong
Translator and English Editor: Xiao Yuxiao, Chen Zai
Yichang, China - Football fans in Yichang have something to look forward to as restaurants get ready for the UEFA European Championship. They will have longer operating hours, cozy viewing areas, and a mouthwatering variety of late-night snacks.
Since most matches start early in the morning Beijing time, bars and KTVs are adapting their schedules to accommodate these passionate fans. One example is a well-liked bar on Tiyuchang North Road that will now stay open until 3:30 a.m. This means fans can savor the games on large screens while relishing delicious food and drinks.
Photographer: Wu Yan, Yan Xiaodong
Translator and English Editor: Xiao Yuxiao, Chen Zai
Yichang, China - Football fans in Yichang have something to look forward to as restaurants get ready for the UEFA European Championship. They will have longer operating hours, cozy viewing areas, and a mouthwatering variety of late-night snacks.
Since most matches start early in the morning Beijing time, bars and KTVs are adapting their schedules to accommodate these passionate fans. One example is a well-liked bar on Tiyuchang North Road that will now stay open until 3:30 a.m. This means fans can savor the games on large screens while relishing delicious food and drinks.
Fans watched the game at Jiefang Road Pedestrian Zone on the evening of June 25, while enjoying late-night snacks. (Photo by Wu Yan)
In the early morning of June 26, many Yichang residents watched the group stage match between France and Poland of the UEFA European Championship at a projection point near the piers of the Yiling Yangtze River Bridge, while enjoying late-night snacks. (Photo by Yan Xiaodong)
"There's no comparison between watching the matches alone at home and experiencing the excitement with friends," says Mr. Chen, a seasoned fan. "Throw in some barbecue and beers, and it's the perfect recipe for a memorable Euro experience."
Meanwhile, a karaoke bar on Dongshan Avenue has adjusted its operating hours to midnight to 5 a.m. This ensures that enthusiasts don't miss any matches and it offers an exclusive UEFA European Championship midnight drink combo.
The UEFA European Championship has revitalized Yichang's nighttime dining scene, significantly boosting sales of popular foods like barbecue, crayfish, beer, and fried chicken.
Fans can conveniently order their favorite foods from Meituan, a well-known food delivery app. Delivery personnel promptly bring meals to their doors. According to Meituan's search rankings, desserts like cold shrimp jelly, milk tea, and ice jelly have become highly popular in Yichang recently, alongside classic game-day foods.
"Since the UEFA European Championship started, late-night orders have increased significantly," said Mr. Zheng, a restaurant owner specializing in cold shrimp jelly and ice jelly.
Delivery personnel delivering meals to fans. (Photo by Wu Yan)
